Resources Library by ANA

The latest attempt to square the circle

A source of dissatisfaction among media planners in Germany was the impression that different instruments for measuring quality of media contacts led to different scores depending on the medium offering the score. Against this background a very large...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Peter Beike

June 15, 1984

Videotex: A new means of service and communication (French)

The experiment proposed by Direction Generale des Telecommunication to 180 advertising companies ended in January 1983. Such a first experiment is heralding others more or less ambitious of the same kind, which is why it is now interesting to draw...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Anne Pugnet

June 15, 1983

It's not (just) what you say, it's (also) the way that you say it

The 'paper' which we are presenting is not really a paper at all - it is largely a compilation of video recordings illustrating consumers talking about holidays, and their response to a selection of holiday advertising. This written paper is designed...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: Margaret Boston, Geraldine Moll

Company: Ogilvy

June 15, 1983

Videotex: A new means of service and communication

The experiment proposed by Direction Generale des Telecommunication to 180 advertising companies ended in January 1983. Such a first experiment is heralding others more or less ambitious of the same kind, which is why it is now interesting to draw...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Anne Pugnet

June 15, 1983

Case study demonstrating how market research has been used effectively to develop and sell a marina-based tourism complex in southern Spain (Puerto Sotogrande)

The subject of this case study - PUERTO SOTOGRANDE - is a marina-based integrated tourism complex in southern Spain which is currently being developed by a Spanish private investment group. Since acquisition of the site by the promoters, independent...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: Juan Miguel Villar Mir, Clive G. Armstrong

June 15, 1983

A combination of hard and soft data to predict family performance

The paper presents the design and experience so far of a project aimed at the development of methods to estimate simultaneously changes in objective resources, the effect of these changes on the individual's or household's subjective perception of...

Catalogue: Papers 1982: Social Research And Prediction

Authors: Mats Linde, Viveka Linde

Company: Marknads Systematik AB

June 15, 1982

Proposal for a panel study to measure short-term effects of advertising

The main purpose of this paper is to invite comment and criticism from the seminar and from other interested parties. The future of the project described in the following will to a large extent depend on these reactions. The planned project is a...

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Bengt Lindh

June 15, 1982

A booking-in system for a large panel

This paper has been prepared by senior executives at both AGB and Quantime, who, during the first six months of 1981 collaborated very closely throughout the specification, program writing and implementation phases of a computerised...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Mark Katz, Jonathan Jephcott

June 15, 1982

The need for international market intelligence systems

The paper argues the case for international market intelligence systems and identifies the key factors that need to be taken into account in developing such a system. The industry is becaming increasingly competitive, more international and managers...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research

Author: James C. Newell

September 1, 1981